I hate advertising. I really do. The billboards, the print ads, the web banners and newsletters. It’s a constant stream of generic messaging that we’re exposed to 24-7, and it’s too much. It’s also a huge waste of money. Here’s the deal…. The days of traditional marketing and advertising are long dead. It’s a marketing economy that’s wildly out of touch with how people actually behave, and it needs to stop. So what’s the solution? Build real relationships with your consumers. The most powerful form of persuasion comes from a genuine emotional connection. Whether it’s a landing page or a full-blown digital campaign, a brand’s ability to provide actual value isn’t just how successful business get customers in the first place, it’s how they retain them for life. There’s where a great copywriter comes in. And here’s the thing about writing great copy….. It’s not meant to be cute. Or funny. Or clever. Don’t get me wrong. It’s awesome if that makes sense for the brand. But at its core, great copy is meant to inspire, to motivate, and yes, to persuade. These are the fundamentals from which all my work is created. Having said that, here’s a list of stuff I do really well: Web Copy If you’re still reading, hopefully that’s right up your alley.