Copywriting is the process of creating written content for advertising or marketing. It involves crafting written words that persuade an audience to take a specific action, such as making a purchase or signing up for a service.
To create compelling copy that engages target audiences and achieves marketing goals.
Key Responsibilities:
- Write clear, persuasive copy for marketing materials, including advertisements, brochures, website content, email campaigns, and social media posts
- Collaborate with creative, digital, and marketing teams to develop content and messaging strategies that align with brand voice and goals
- Research industry trends and competitor activities to inform copy and content development
- Ensure all copy is accurate, error-free, and adheres to brand guidelines and tone of voice
- Proofread and edit copy as needed to maintain quality and accuracy
- Stay up-to-date with industry trends, language and tone changes, and technology advancements that impact copywriting