Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals. The typical creative process can involve: discussing the client's core message and target audience Most copywriters work Monday to Friday, although work can extend into evenings and weekends. Part-time, permanent contracts are hard to find but freelance opportunities are common. Although copywriters are mainly based in an office or studio, they may travel with the art director to visit clients, film and recording studios.