I'm a skilled writer, editor and content producer, with wide-ranging experience creating a variety of corporate, editorial and advertising content for a range of specialist and general audiences. I've produced and managed editorial content, blog posts, social media content and corporate marketing collateral, with comprehensive experience developing and implementing multi-channel digital communication strategies and effective content plans. A confident editor, proofreader, copy taster and content consultant, I prioritise core messaging, editorial tone of voice and overall narrative when developing content to brief, and I consistently deliver to schedule and within budget. I write within pre-specified editorial guidelines and style guides, with a focus on user journeys, customer onboarding and client-centred communications when producing marketing or corporate communications. I also write and edit with SEO best practice in mind, and I’ve worked with several analytics tools - such as Google Analytics and Adobe Omniture - to track content performance and campaign effectiveness. I'm a confident and experienced digital native, with web design skills including HTML5, CSS3, Javascript and Wordpress, meaning I understand the intricacies of digital content and webpage end use when creating content. Overall, I prioritise growth, deliverability and results while producing standout digital content; developing effective communications strategies and nurturing key client relationships in all the work I do.