Here's what sets me apart from other freelancers:When I was 18, I took a bus to Florida.I live in Toronto, so it was a fair distance—almost 2 days on the road.My friends thought I was crazy. ‘Couldn’t you just fly there? It’d take only three hours instead of 30!’.But I had my reasons.Since then, I’ve repeated the trip twice, and learned something new each time. It’s a metaphor for my business, really:1 I don’t believe in short-cuts. I’ve seen dozens of cities and towns, met lots of people and spent hours writing onboard a Greyhound. If I hadn’t gone the long way, I wouldn’t have had those great opportunities.2 I sometimes do things a little differently. I’m happy to go off the beaten path, if there’s good reason—like exploring the southeast, or taking a creative approach to writing copy.3 I’m dedicated. I committed to that long bus ride, just like I commit to my clients’ satisfaction. I̵