What is the ONE thing that a successful copy should accomplish?
After completing the comprehensive Accelerated Copywriting Course by the world-renowned American Writers and Artists Institute, the answer to that question was clear to me. Copy should SELL. Whether it be direct response sales letters, auto response e-mails, brochures, or business-to-business copy, the prospect should be left with the irresistible urge to take action.
And since copy should sell, I've dedicated my time to learning all of the industry-leading tips and tricks to boost your conversion rates. It’s amazing how many writers ignore the value of a strong headline, an attention-grabbing lead, a simple articulation of benefits, and countless other techniques that effectively “close the deal”. But, as you know, writing great copy is only one of the many characteristics that separates the good writers from the best. In order to sell the product that you've spent years perfecting, you need a writer that shares your passion. And believe me, prospects can tell the difference between an indifferent tone and genuine enthusiasm in what they're reading.
That's why, with every new project, I take the time to:
• Study all the benefits that your product offers
• Find relevant studies and market data
• Understand exactly what sets your product apart from the competitor's
• Explore forums, reviews, and comments that contain the clues to the buying motivations of potential prospects
And because I don't just value the quick paycheck but also the opportunity to establish long-term working relationships, I take pride in:
• Open lines of communication
• Round the clock availability
• Strict adherence to deadlines
• A focus on one project at a time allowing me to put all my energy into a project without distractions
I'm also especially proud of my work ethic which stems from years of experience in Hospitality, Customer Service, Education, and Landscaping. Furthermore, my work in these industries provided me with a unique set of knowledge that I am constantly finding new ways to use in my writing. I’m looking forward to working with you and implementing proven strategies to write copy that…SELLS.