The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles, and scripts. I have 4 years of experience in copywriting, and I specialize in corporate marketing copy as well as press releases and HR statements. I also have experience in product descriptions, newsletters, social media posts, journalistic articles, and letters to influencers or celebrities.