Copywriting is an art which when done well can help achieve great results for all the efforts put in to create a product or service. I understand this nuance and have a good grasp of it by mixing imagination, creativity, empathy, & engaging elements. I am a consumer who is very much attentive to the content and marketing put out there in the world, and as a marketer and writer, I try to put my own experience and learnings of being a consumer as well as creator to put out the best copy that serves a purpose.