I am a certified copywriter. I can tie the three elements : art, science and persuasion to create a compelling copy. I understand the power of words and how to stir emotion through them to connect with the audience. I have knowledge about the AIDA technique which is a standard format in copywriting. I have knowledge about common copywriting mistakes and competitive copywriting. Lastly, I can write appealing copies for different social media platforms, carefully customised for each one of them.