Whilst in Mumbai, I worked extensively with Brand Consultancy Pen and Inkling, under the creative directorship of Asif Amrohi (www.pandi.in) 2008-9
I also organised and branded an International Theatre Festival for National School of Drama at India’s National Theatre, Nehru Centre, Mumbai, 2008
My company, founded with Quin Golding, nearly starving artists, was set up in 2004 whilst we were at university and we produced 8 shows under its banner, including Romeo and Juliet in Hindi in Mumbai, 2009 which all were financially very successful and were marketed and designed entirely by us.
January 2010 –October 2010: Creative controller for Preece Publishing
When I returned from Mumbai, I worked with my Father and learned more about below the line advertising, having previously focused on above the line with Asif. I really enjoyed the research and solid facts that add muscle to the copy and came to prefer copy to above the line creative briefing. But I fell for th