Copywriting is an art, a craft, a skill, that’s more advanced than mainstream content. Despite this, when having their websites written, a lot of business owners just accept words on the page that have absolutely no impact. Then they wonder why their nice shiny new website isn’t getting them results. Great design is important, but your copywriting is what gives your site its true value by generating sales. It doesn’t stop at websites of course. Your product literature, your banners, your social media posts, your brochures, your proposals, and everywhere you communicate with your customers using the written word, needs to have great copy that addresses your ideal customer.