A sales letter is more than a big red headline and several "buy now" graphics.Yes, some sales letters with big red headlines have been extremely successful. But that big red headline originated with a master copywriter, and after that, most of the online sales letters just copied the style, without the substance. How many sales letters have you seen in the last few years that say, "Who else wants to..."? How many of them did you buy from?If you're like me, not very many.Because most of them didn't talk to you, they talked at you.I don't do that. And I may not be the right copywriter for you. Because I don't do the major hype thing. I don't hammer away or yammer on like some copywriters do.What I do, and do very well, is understand your product, understand your target audience, and talk to them. I ask them questions and present ideas and ask them to imagine the future with your product, and without it, and show them what your product will mean to them.I don't talk anyone into anything.