My career experience has been in copy, concept and work as a Creative Director. In addition, the past several years I've also been doing a lot of the research, strategy, positioning and branding, including demographic studies, new topics (i.e. new urbanism) and trends. I've been doing my own research when needed and I've been writing the documents that present it all to the client. This process involves asking questions, reading as much as possible and pulling it all together into a sensible whole and clear direction for execution. Being given a problem and the opportunity to find a unique solution is what puts a light in my eyes.