Copywriting

For a world-renowned Fortune 50 firm:  Wrote the brand application guidelines for a new software brand mark. These guidelines are on a web site designed by this company for key corporate partners worldwide.  Wrote a white paper to launch a key new software brand.  Authored a video script for a video used by top company executives at worldwide product launch events.  Ghostwrote (for a multibillion dollar division VP) division-wide new product introductions as part of a launch letter to employees.  Worked on branding and strategy development and applications for this firm's leading software products. For other clients:  Wrote newsletters and speeches in favor of ordinances before a City Council. Also worked on strategy. In both instances, the desired ordinance (in spite of significant initial opposition) passed.  Wrote print advertisements for a sound-blocking consumer product.  Wrote, edited and reviewed high-technology and other consumer- and edu