Having built several businesses, I understand the demands of a new venture, whether a new business opportunity or a new venture within an existing business. I have built a number of brands, primarily within the health care space. I have also worked in technology (back when the internet startups were fun to be a part of) and I have written whatever gets words on paper and checks in the account.
I write quickly. A craftsman, sure, but a workman first and foremost. I am proud of what I write and deadlines don't scare me. My skills and experience lie in identifying the core message that will resonate with potential customers, determining exactly how to communicate that message, and then working with designers, web and print developers, and other specialists to make sure that message is communicated in the right way at the right times to the right audience.