Copywriting

Who: Stephen Lashley What: Strategic Brand and Tactical Content Development Why: So you can secure the talents of a high-technology veteran, someone who has helped to launch entire companies, products and new marketing initiatives. Someone whose work repositioning a firm into a stellar IPO contributed to both an ADDY and an Excellence in Business award. Someone skilled in concepting, positioning and executing campaigns through all forms of media including interactive, print, PR and broadcast. How: With over two decades of experience building brands that deliver. I currently operate as an independent brand strategist and copywriter, focusing over twenty years of total professional experience to create solid brands for a variety of B2B clients. My client roster includes industry leaders such as UPS, Allscripts, Benjamin Moore Paints and Bax Global. My work entails extensive discovery sessions, including interviews of both clients and their customers. It proceeds to rigorous concepting sessions to identify tactical issues, plan go-to-market strategies and create brand thematics. It finishes with copy development of all forms from taglines, to advertising and public relations, to complete collateral and Web site executions. In short, I help businesses rollout, rename, rebrand and renew their market positions. And I do it through agility, teamwork and a desire to see my clients succeed.