EXPERTISE
* Concepting - Positioning - Branding - Copywriting - Marcom - Production
* Technology - Finance - B2B - B2C - Print - Online
SKILLS & STRENGTHS
* Advertising: concepting, copywriting (headlines, taglines, short/long body copy, advertorials)
* Marketing Communications: branding, naming, positioning, messaging; marketing & sales collateral; brochures, banners, press releases, datasheets, newsletters, technical and marketing white papers; landing pages; web site architecture and content
* Public Relations: corporate communications, reputation management, crisis communications, campaign management, executive media training
* Strong international experience in Japan and Europe EXPERTISE: INTEGRATED COMMUNICATIONS WRITER/COPY DIRECTOR
- Strategy • Concepting • Positioning • Creative • Events
- Editorial • Marcom • Public Relations • Copywriting • Publishing • Production
- B2B • B2C • Non-profit •