Henry Brooks Adams said, " All experience is an arch, to build upon." Crafting perceptions that make money is all about building upon experience.  I have been an accomplished senior management and marketing executive with proven creative credentials who, for 35 years, advised, advanced, developed, directed and oversaw a variety of organizations' advertising, marketing and communications policies, objectives and initiatives.  Having had hands-on experience in crafting missions and visions then creating their supporting strategic communications gives prospective clients a valuable insight into the depth of my experience.  Experience like this can not be created, it can not be acquired through case study or experimentation.  I have learned that you must undergo it to know it at a deep and profound level.  This provides my clients a sense of assurance that their assignments will result in commercially detailed, relevant, and novel communications.