Copywriting

Over 30 years communicating technical information to lay and professional readers in the form of decision documents, actionable information: *PHILOSOPHY OF LANGUAGE. Interpretive: we co-create reality through dialog. Digital dialog is as valid a form of human expression as any other: it is language that distinguishes us from beasts ("beets," too--a ridiculous typo that a spell checker wouldn't notice). *PHILOSOPHY OF SEO. 1) Language based and organic, the digital analog of one still successfully used by ordinary flowers in the physical world: provide the search engines what they want, useful information, comprehensible and creative content. You can simultaneously promote your site and help build a better information superhighway: Doing so both promotes your site--and is the only way to stop information pollution. Once you have useful, interesting, and useable content, the engines will seek you out--flowers bloom and bees come--and, of course, when people are online searching i