Copywriting services involve writing copy. Copy applies to anything written with the intention of moving the audience to action. When a copywriter writes copy, they use techniques to persuade the target readers to do something that will profit the brand.
The writer of all things (also marketing and advertising related). The person who writes commercials, ads, emails, brochures, sales pamphlets, jingles, taglines, landing pages, and more. “My copywriter creates radio spots on top of everything else he does.