A brand's corporate identity design is visually reflected in its logo, name, style guide, slogan, color palette and typography.
Your brand identity plays a role in whether a customer chooses you over your competitors.
The brand identity is who you really are. Think of it as your positioning statement with a personality and a set of values. It is:
- The promise that you make to your customers.
- Everything the company wants customers to think and feel about them.
- The position it occupies in people’s minds.
A well-implemented brand identity makes you memorable, builds trust and can lead to brand loyalty among your customers. We at The Digital Freaks Create an Identity to Remember!