Going public is an effective tool-not just a way to raise money. Business Plans, M & A work Private Placements, etc Keep a larger retention of ownership Grow your company faster and make it more powerful by attracting top personnel without necessarily huge cash outlays Grow your company faster and make it more powerful by attracting top notch team members to your board of directors. Raise money faster and cheaper by increasing the "liquidity" factor for your investors. Grow your company faster and make it more powerful by increasing your ability to attract "mergers", "acquisitions" and "strategic partners. Grow your company faster and make it more powerful by increasing its ability to compete for large corporate contracts. Leverage your personal return on investment as an owner by decreasing the amount of time it will take you to make money on your investment, as well as increasing the valuation of your company, as well as, changing the liquidity of your asset