Marketing is one thing, different tactics to reach an audience in different areas. But marketing is only half of the picture, what happens when you reach your target audience? Is your message captivating enough to catch the attention of your target audience, and have that message stick in their mind so they can make the next step? Is your message creative enough to be iconic, to give birth to a brand? Advertising is that creative power, the missing piece of the puzzle that truly allows a business to succeed, and is the very thing that gives birth to a brand. Dont just settle with half the picture.