I’m drawn to sustainability comms and impact reporting because I believe they’re the most important business communications today. I’ve been crafting tone of voice, creating brand identities, video scripts, brand positioning, social media, digital, campaigns, lines, and many other disciplines in advertising.
My ideation game is strong and my 10 years’ experience at TBWA\ left me skilled in the art of Disruption. I’m drawn to meaningful, purpose-driven work. I’m not too interested in titles, but rather see myself as a versatile creative striving to add value through concepts, strategic thinking, art direction and evocative, compelling communication across all platforms.
I keep abreast with sustainability trends and content like B Corp’s Climate Justice Playbook, Leap’s Communicating Impact Whitepaper, regenerative capitalism, Ethical Consumer and more.