“What do you do?”
For the last 14 years, I’ve just been answering by saying,
“I own a branding firm.”
This is a terrible answer. I realize now that I’ve been missing an opportunity every time I was asked that question.
My answer didn’t demand attention. Nothing about my response prompted curiosity or interest. There were no breadcrumbs leading the person down a path to inquire more about me or my business.