Professional with many talents, from content creation to social media management, SEO, ad campaign creation, website building, strategy building, social media advertising.
- Creating a content strategy for each social channel
- Engaging with the audience
- Building the online community
- Creating and publishing written and video content
- Using social analytics, brand reputation, and social publishing tools
- reating the content strategy
- Creating assets (blog posts, landing pages, longer guides & lead magnets, video content)
- Managing a team of writers and/or editing existing content
- Content writing (if it’s a one-man show)
- Creating press releases and engaging with members of the press
- Using content management tools and systems
- Conducting a comprehensive email marketing audit
- Creating an email strategy
- Setting up the email campaigns + flows + segmentation
- Ongoing testing & optimization
- Using the latest email analytics tools