I have been actively involved in content writing and digital marketing for over eight years. Seeing the industry up close and personal has helped me understand companies' pain points in writing and publishing content.
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If the content is King, then relevance is the Queen. The internet is brimming with irrelevant content. Companies fail to realise the inevitability of speed and being 'there' first in today's fast-paced world. And it's not their fault entirely. They are either bogged down by writers who could not deliver the content on time or get so burned out in research that they do not have time to write an article.
Lastly, a massive amount of published content dissipates into irrelevance eventually.
Reason?
Time.
The digital world is fast, scary fast. If you want to reach your audience, you have to clear the noise to be heard. You have to get to the destination before the traffic even begins.
You do not have to wait for good-quality content. We all have heard the quote, 'Good things come to those who wait.' But in today's world full of competition, 'Good things come to those who are there first.'
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