I'm Brian G Burns. I'm a multi-skilled copywriter, editor and content creator/designer with extensive experience, specialising in engaging content and strong messaging, helping organisations to communicate effectively with their target audience.
In the past three years, I’ve scoped, researched, structured, written and optimised content for approximately 200 web pages for two different organisations, producing content according to SEO best practice – keywords, meta descriptions, urls consistent with page titles, internal and external links to valuable, accredited sources and alt-text on images.
In this, I’ve drawn on, reworked and updated existing organisational resources, and sourced information from a wide range of authoritative external sources, ensuring content is completely accurate, up to date and clear.
I have experience in multiple healthcare areas and a background in non-fiction book publishing (to managing editor and editorial director level). I have covered film, cinema, TV and popular culture, finance and business, sports and games, sports psychology, crime and forensic science, design and interiors, food, drink and cookery, travel and walking guides, health, fitness, exercise and wellbeing, science and technology, history, military history, biography and much more.
Services I offer also include:
Annual reports and financial statements
Impact reports
Medical and scientific research reports
Scientific research conference posters and related materials
Referenced, multi-author healthcare, policy and advocacy reports
Feature articles
Online public-engagement toolkits
Materials for awareness-raising programmes (slide decks, session plans, resources and worksheets, facilitator session guides and participant posters)
FAQs, blogs and profiles
Referenced clinical datasets and clinical guidelines for pathologists
School prospectuses
Guides and toolkits
Wide-ranging online factsheets (health, legal, benefits and human rights information) for a general audience: researching, editing, liaising with numerous internal and external contributors, and rewriting and proofreading content
Researching content, and liaising with external web developers, to produce text, graphs and infographics for multiple web pages covering key UK statistics relating to 12 respiratory conditions and diseases
Marketing, campaigns and fundraising website promotion pages, emails, newsletters, leaflets, fliers and exhibition materials (display boards and handout materials)
Copy-editing and proofreading books on wide-ranging topics (in Word and InDesign)