A content writer provides the text for websites, digital products, and all related assets - which includes marketing videos, blogs, help articles, social media posts, and more. The text provided by a content writer is clear, concise, and considers search engine optimization (SEO) guidelines to rank on Google (whenever it’s relevant). Professional content writers must be technologically proficient and need to be able to write for a range of audiences, platforms, and formats.
Content writing is in high demand because it helps set the tone of a brand’s image and shape the design of products. Eventually, good text can also impact the bottom line of a business, which is why many companies are realizing the importance of hiring quality content writers.
Required Education
There isn’t an official curriculum or diploma required to be a content writer, but it helps to have an academic background related to writing or editing. For instance, many content writers hold a Bachelor’s degree in English, Communications, Journalism, or Creative Writing. Additionally, some may have a more technical degree or training, like in mathematics or coding. Having this kind of expertise can help you better understand the ins and outs of the product you write for, and build your credibility and authority within your industry