My main responsibilities currently include ensuring consistency of visual message of the company’s brand, as well as designing a streamlined application flow for the user. With a dedicated design background focusing on user interface and experience design, I serve to integrate the marketing and software teams’ direction and goals. Quantified Accomplishments: Design and development work led to a 42% increase in conversion rates and a decrease in customers tunnel time by 33% for Champion Teamwear’s Teamstore platform. Fundraising site efforts with Hanes facilitated raising $1.4 million for JDRF. My work on Hanes’ Maidenform redesign skewed their conversion demographic heavily towards millennials, in line with project goal. This overhaul brought in $400k in revenue in first 4 months after launch. Created Addy winning site for Best Design & UX in 2015 for S.L. Green’s new One Vanderbilt Avenue skyscraper. Brand and site work for Localmize lead to an overall net gain of $4.5M for clients (exceeding goals by 250%).