"Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason." Your logo is the best way of establishing your brand identity. A well designed logo emits trust, creates emotion and is memorable. I specialize in creating logo design packages that are consistent with your brand identity and can be implemented with all types of media, from business cards to landing pages to social headers.