Creative writing is about crafting words that create emotive connection between the written and the reader. When words are not achieving their thematic objective of stirring emotional connection, then their 'beauty' are veiled. My idea of writing is to create words that are gripping and effectual leveraging on my versatility. My goal is to create a message that will be compelling, strong and catchy keeping the target market and end users in mind. Although I least desire to join the band wagon, my work will stand out eventually while at the same time achieving the thematic objective for which it is done; free from grammatical and typographical errors. With me words are creative and has the power to build a strong emotional bond depending on how best they are presented. Having been in the media and in the business of writing for decades, I am well convinced that whoever that hires my services will benefit from my wealth of experience as a creative writer, poet and promotional lyricist.