25+ years' experience in writing for B2B, CPG, automotive, technology and more.Expert across digital, social media, print, TV/video, direct response, event marketing/experiential, collateral, white papers, tech writing and more.15+ years' experience in creative management and strategy, giving me sound strategic insight into selling, CRM and branding. I'm a veteran copywriter and creative leaders who's developed programs for clients ranging from CPG mega-brands to social media startups, with expertise in all channels -- video, radio, SEO, SEM, sales promotion, events, website content, content strategy, site architecture, PR, blogging and branding.