I'm a swiss army knife in marketing, content and creative. I’ve successfully executed small and large scale campaigns through creating strategies that were backed by insights while meeting marketing objectives and KPIs. I’ve worked at M&C Saatchi and Ogilvy & Mather working across BWS (Beer Wine Spirits, owned by Woolworths, which is the largest liquor retailer in Australia with 1,200+ stores), Copa Coca-Cola (world’s largest brand-supported grassroots football organization), Optus (AT&T equivalent), KFC, IBM, MINI + Movember, AAMI insurance, American Express, Uncle Toby’s, Puma, Wotif, Freedom Furniture, College of Law, to name a few. I’ve also worked with start-ups, charitable organizations and freelanced for small organizations and individuals around the world. I’ve brought success to all of my clients no matter how big or small their organizations and budgets were. While the industries differ from one another, the common denominator was understanding global and local audiences and creating content that would resonate on both levels. I was able to create successful campaigns through aligning each campaign back to my client’s brand purpose and company KPIs. I’ve handled projects end to end from managing expectations and partners, writing, creating content marketing strategies, paid media, design, using analytics to back creative, photography and using Adobe Creative Suite (Premiere Pro, Indesign, After Effects, Photoshop, Illustrator). With my in-depth knowledge and versatile skills, I'm able to bring a fresh, unique approach to content, marketing, creative and strategy. On top of that I also bring some great banter and humour to any environment with my colleagues.