It’s easy to list out the features of your services on your website. A dog grooming business might offer nail trimming, baths, and haircuts in their full-service package. However, the best service descriptions connect these features back to benefits, which are more concrete selling points that improve customers’ lives.
For example, the dog grooming business could highlight the stress-reducing aspects of their full-service package: “Get your dog or cat sparkling clean without the drain on your time or struggling with clawing, biting, or barking. We’ll even make sure your furry friend gets a treat to make their day at the spa enjoyable.”