CRM OptimisationCRM (Customer Relationship Management) optimisation is the process of improving the effectiveness and efficiency of a company's CRM system. A CRM system is typically  a software solution that helps businesses manage customer interactions, data, and relationships. The primary goal of CRM optimisation is to increase customer satisfaction, loyalty, and profitability by improving the quality and relevance of customer interactions. There are several key steps involved in CRM optimisation, including: Setting clear goalsAnalysing dataSegmentationPersonalisationAutomationContinual improvement Overall, CRM optimisation can help businesses improve customer satisfaction, loyalty, and profitability by delivering more personalised, relevant, and efficient interactions with customers