CRM, or Customer Relationship Management, is an essential tool in any modern business no matter its size. The primary purpose of CRM software is to manage all aspects of the relationship with existing and prospective customers. A well-implemented CRM system can replace manual processes that create organizational inefficiencies. It will enable you to quickly analyse your customer’s data and later recommend additional products or services that match their profile. It gives your staff the ability to recognize who they’re dealing with from the very beginning, making them more efficient and productive; additionally it ensures higher customer retention by introducing loyalty programs.