- Develop creative media solutions based on business and communication objectives including cross-platform initiatives, corporate partnerships, 360s/tentpole programs, experiential and community outreach within set budgetary parameters - Evaluate media campaign performance based on KPI benchmarks; determine industry best practices all the while striving to optimize leveraging data and technology - Conduct deep consumer analysis through syndicated research tools, proprietary studies, reputable product usage research, as well as leveraging consumer data and social listening tools to inform real-time decision-making - Monitor media marketplace, competitive situation and industry trends to inform potential impact on business; explore unique and innovative areas of business growth through data-driven insights and cross-industry advancements -Leverage years of Multicultural marketing experience, lifting brand awareness and increasing share of market -Nurture and motivate team members to develop passion for media and strategic thinking that influences brand growth APPLICABLE SKILLS Client Relations • Project Management • Team Leadership • Brand/Media Strategy and Planning • New Business