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Sales & Marketing

Customer behavior analytics

$60/hr Starting at $300

I provide comprehensive analytic services to help understand the behavior of customers overtime, retention rate, and lifetime value. As part of this set of services I provide performance analytics on e-mail and direct mail marketing campaigns, measuring customer activity against pre and post periods and against control groups. Much of the work I have done in this area is with customer and transaction data from customer loyalty programs.

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$60/hr Ongoing

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I provide comprehensive analytic services to help understand the behavior of customers overtime, retention rate, and lifetime value. As part of this set of services I provide performance analytics on e-mail and direct mail marketing campaigns, measuring customer activity against pre and post periods and against control groups. Much of the work I have done in this area is with customer and transaction data from customer loyalty programs.

Skills & Expertise

AnalyticsCampaign PlanningData ManagementDirect Mail PiecesLoyalty ProgramMailMarketingMarketing CampaignsPerformance EngineeringProgramming

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