You need to understand the value you bring to your customers and ultimately, uniquely meet their needs to ensure you are the clear competitive choice. I will lead your team through a business design process that ensures your solution and operational processes are poised to deliver that unique experience. We will start with an ethnographic study of your customers that discovers their unmet needs. From that human-centered base, we will design the customer touchpoints and supporting technology, processes and practices that build a business focused on delivering that experience. Lastly, we will craft the message that gives your customers a feel for your unique value from the first moment they lay eyes on you.