Can design, execute and interpret survey, focus group, interview, and observational research. Specialize in deep understanding of customer motives and choice using ethnographic methods. University-trained ethnographer and quantitative analyst at the doctoral level, having worked as a university researcher and full-time business school professor. 20 years in the private sector operating a customer insight firm, working with business to consumer and business to business brands, trade and professional associations, non-profits, and government agencies.Seasoned start up executive and consultant.