Maintain a positive loyal bond with the customers by acknowledging their concerns along with listening to them through the positive or the negative, by then reassuring them that they are important and they are heard. Retaining Customers by keeping in touch with them to make them feel involved with the business. Answering your inbound calls with a smile and giving the client educated information or Placing outbound calls on your company behalf focusing on building a relationship and making a future sale or keeping that customer.