Customer Relationship Management (CRM) systems are tools designed to help businesses manage interactions with current and potential customers. A CRM centralizes customer data, tracking communications, sales history, and support inquiries, allowing businesses to streamline their processes and improve customer satisfaction. It helps in automating tasks such as follow-ups, lead generation, and reporting, providing valuable insights into customer behavior and business performance. By enhancing communication and organization, a CRM system enables businesses to build stronger relationships, increase efficiency, and ultimately drive growth.