Experience in the field of Business Development. Experience in identifying and maintaining relationship with Press and print media. To identify sources for improving company’s relationship with media. Organising successful Dealer meets, product launches,exhibitions, events, road shows, etc. Managing Store Sales Executives for higher sales productivity at retail outlets. Managing merchandising activities for effective. Experience in handling public relation with trade partners for increasing visibility share at retail outlets Preparing strategic monthly marketing calendars. Maintaining available marketing budgets. Media planning for effective use of marketing budgets. increasing organisation's market visibility and market share by branding its image. Understanding regional marketing requirements and developments with the help of Monthly marketing reports (MIS) & Monthly Market Tracker. Conducting marketing activities for sales lead generation. Develop marketing collateral's, advertisements. Managing Free of Cost (FOC) Sites, manage visual merchandising activities and PR releases to help organisations achieve its market share targets. Ensure success of various Trade partner meets, new product launches, Press meets. Assigning targets to the sales team. Creating new leads and converting them to customers. Ensuring effective and timely deployment of POS/ POP materials to the target markets to help organisation achieve its goals.