There are many components to customer service, and we need all of them to truly satisfy customers. Customer service involves being a kind, courteous, and professional face for the company. It also involves listening carefully to customer wants and concerns. Beyond listening, customer service is doing everything in one’s power to efficiently and accurately serve each customer. Finally, customer service is about clearly explaining solutions to clients. All of these components of customer service lead to happy and loyal customers, which I know is the ultimate goal of the service.