Customer Retention : After you’ve spent time, and money to acquire good customers and members for your organization, PLEASE, PLEASE, PLEASE, don’t lose them, due to a lack of good customer service. You need to think of your customers, the same way you need to think about your money, : “A penny saved, is a penny earned”. It takes a lot less time and money to keep, existing customers, than it takes to replace a lost customer. For whatever reason, a one time customer, returned to your business, for another, product or service, They, chose to come back, and They Want To Stay. Continue to stay in contact with all your customers, to let them know you are there for them. If a problem does occur, TRY, TRY, TRY, to make every effort, to make it right. It’s the Right Thing To Do. Always, continue to stay in contact with previous, and current existing customers. Setup ALL customers (one time and existing), on a schedule to be regularly contacted and reminded, of your products and / or services (without annoying your customer). You need to keep in touch with them, either thru flyers, emails, phone calls, or visits. Remind your customers that it’s time for another service call, such as Fall lawn reseeding, AC spring tune-up, next car oil change, etc. Let them know that you are there for them : Your there, to Help, and to Provide a Good Product or Service, at a Good Price, with No Problems or Stress. If you do this, you won’t be able to get rid of them, even if you try.