Website customization refers to the process of tailoring a website’s design, layout, functionality, and content to meet specific requirements and preferences. This can involve adjusting the visual elements, such as colors, fonts, and images, as well as implementing unique features like custom forms, navigation, or e-commerce solutions. Customization ensures that the website aligns with a brand’s identity and enhances user experience by optimizing it for specific audiences or business goals. It can be achieved through code modifications, third-party plugins, or design tools, offering flexibility and control over both the appearance and performance of the site.