With my focus on storytelling, I shine at shaping large datasets into business narratives that impact decisions. Whether diving into purchasing information or conducting a sentiment analysis, I absorb and dig into ideas to discover the Who, What, How, and (most importantly) Why of what's in the data. Plus, as a former content strategist / UX writer, focused on digital experiences that balanced content, user experience, and design aesthetics with innovation, I understand the importance of turning insights into actions. I'm an influential communicator able to gain buy-in from all levels of stakeholders. To me, data is a tool to understand the nuances of human behaviors. Yet to harness this knowledge, the data needs to become a visual story so that non-technical people can embrace it.