- Interpreting data and turns it into information that can offer ways to improve a business, thus affecting business decisions. - Gather information from various sources and interpret patterns and trends – - Once data has been gathered and interpreted, report back what has been found in a comprehensive study to the wider business/relevant colleagues. The Steps to fulfill this statistical analysis are: - Data Gathering from different sources - Data assessment (both visually and programmatically) to identify data issues - Data cleaning to remove the identifies issues - Analyze and visualize data - Create reports to present the data analysis results