> I can support your business by connecting, transforming, modelling and visualizing your business data, so that you can dedicate your time on making better decisions.
> I have expertise on following data tools:
- Integrators: Talend
- Warehouses: BigQuery
- Languages: SQL, DAX, M, Python
- Visualization: Power BI, Excel, Tableau & DataStudio
> I have also worked extensively with Mixpanel, having proven skills to implement and analyze events from users interacting with websites & mobile apps.
My Achievements include:
> Have worked with Google NLP to perform content and sentiment analysis to improve Push and Ads CTR. This helped the CRM team in learning which type of content had the highest CTR and hence improve Push CTR by 5 %.
> Created ETL Pipeline for dumping Youtube and Facebook data into bigquery. This was done to gauging ROI of influencer marketing.
> Created ETL Pipeline for dumping limited Mixpanel data into Bigquery using Mixpanel API.
> Through the pipelines we were able to gauge the ROI on the influencer marketing spend. This helped to increase ROI on the influencer marketing by 10%.